Programme

13th May

Morning

Conference registration

Opening session

Keynote Teresa da Silva Lopes (University de York) - The Impacts of Brands on Firms, Industries and Nations

Debate

Parallel sessions

Afternoon

Parallel sessions

Debate

Parallel sessions

14th May

Morning

Keynote Patricio Sáiz (Universidad Autónoma de Madrid) - Trademarks, Regions, and Markets. Origins and Evolution of the National Trademark System in Spain (1850-1920)

Debate

Parallel sessions

Afternoon

Keynote Pablo Lacoste (Universidad de Santiago do Chile) - Batallas comerciales en el Cono Sur: Porto, Jerez, Champagne, Cognac y Fernet en Buenos Aires y Santiago de Chile

Debate

Parallel sessions

Closing session

Book of Abstracts